Monday 18 July 2016

Mijello Mission Gold - Pure Pigments set - a warning

DISCLAIMER: I have not used this set, I do not own this set, I have not even seen it in the flesh. I do not work for, nor am I affiliated to any paint manufacturers. These are my personal opinions and I have not been paid or given anything in return for this analysis. 

My primary concerns with this set relate to cheap dye-based pigments being used in lieu of mineral pigments such as Viridian, without them being clearly labelled with 'Hue'. When marketed as a 'pure pigments' set, most customers would assume they are actually getting the pigment-proper, not a hue. My secondary concern is that very cheap dye-based paints in this set are retailed for $20 per tube in open stock - they do have a high pigment-load but that doesn't justify the open stock prices when such cheap pigments are used. I'm not concerned by their performance, other than how many of the dyes used are light sensitive.

The Mijello Mission Gold Pure Pigments Set has been very popular recently, with a lot of artists and crafters buying it. The paints are not cheap - in open stock, some tubes are over $25 in the USA - they are not as easy to get hold of in the UK so I can't give UK prices. The incomparable Lindsay The Frugal Crafter has done a video review of this set recently and prior to doing so she asked me if I knew anything about it. I had a quick look at the composition at the time and the "Viridian" and "Cerulean Blue" both being Phthalocyanine dyes stuck out, but I didn't look at it much more. 

Since I watched Lindsay's review, I noticed some of the other colours had odd names or just looked a little unusual on the page. I've since been through all of the colours that Mijello list as being in the set. I have looked up their pigments in the Colour Index and here is a breakdown of what this set really contains. 

I am very concerned that it is mostly made up of very cheap dyes, yet the tubes retail in open stock in the USA at a very high price-point - some tubes are over $25. Mijello advertise "the finest pigments available", but they're not, by any means - they're cheap dyes in many cases, and not the typical pigments one would expect to find in a paint of that name - take a look a Viridian, Rose Madder, Cerulean Blue below, for example. I know "Viridian" is in Series C, as is "Cerulean Blue" - these are pretty expensive paints, yet contain nothing different from a cheap student line's Phthalocyanine dyes - this dye family are amongst the cheapest out there, so they're normally in the lowest priced series in any watercolour range. The ones that do use mineral pigments use cheaper ones like iron oxides etc. Some of the names are misleading - the Chinese White is a weak Titanium White, not a proper Chinese White.

What's worse is how many of the dyes are fugitive - I've noted this below. Now that is not to say that the paints are fugitive, as they may contain UV-resistant binders etc to protect the pigments, but as naked dyes, they are most certainly not lightfast. 

"Lemon Yellow" is not a typical lemon - it's Hansa Yellow 10G (PY3), which is fugitive when used very dilute, like in a thin wash. "Primary Yellow" is Benzimidazolone Yellow 154 (PY154) - this is as close to Process Yellow as you can get. "Permanent Yellow Deep" is Hansa yellow 65 (PY65) - usually in "Hansa Yellow Deep" type colours. "Red Orange" is your typical Pyrrol Orange (PO73) - nothing wrong with this. "Scarlet Lake" is Naphthol Red AS-D (PR112) - this is fugitive and will dull and go muddy. "Permanent Red" is Naphthol Red AS-D (PR112) - this is fugitive and will dull and go muddy over time - not very "permanent" is it?! [note the above are quite same-y on the page in Lindsay's review video - makes sense, same pigment] "Perm Red Deep" is Pyrolle Red (PR254) - again, fugitive - it darkens and blues over time. "Cherry Red" is Quinacridone Red (PR209 - there are two Quin Reds) - again, fugitive - it blues over time with exposure to light "Indian Red" is PR101 (Red Iron Oxide) as it should be. "Crimson Lake" is Quinacridone Crimson (PR202) - not a lake but not fugitive at least. "Permanent Rose" is Quinacridone Rose (PV19) as one would expect it to be - but this also blues with time - most Quinacridones are fugitive! "Perylene Maroon" is indeed Perylene Maroon (PR179) - this does fade a bit but it's not too bad. "Rose Madder" is made of PR176 Benzimidazolone Carmine (should be NR8 or NR9 if it's genuine or can be PR83 (Alizarin Crimson - synthetic rose madder, basically) or PR122 (Quinacridone Red) is sometimes used - PR176 is, as such, an odd choice) - this is fugitive and turns more blue as it fades so keep an eye on this one. "Permanent Magenta" is PR122 (Quinacridone Red) - this fades and neutralises - becomes less of a magenta and more of a red as it fades. "Cerulean Blue" is Phthalocyanine Blue BGS (PB15:3) - this is the blue-green Phthalo Blue - Cerulean Blue should by rights be a Cobalt Chromate mineral pigment, not a dye. "Prussian Blue" is indeed Prussian Blue (PB27) - this can brown in bright sunlight but it is totally reversible in the dark. "Cobalt Blue No. 2" is indeed Cobalt Blue (PB28) - cobalt aluminate/blue spinel - lovely granulating pigment. "Ultramarine Light" is Ultramarine Blue (PB29), as it should be. "Viridian" should be chromic hydroxide (PG18) but they have used Phthalocyanine Green BS (PG7). "Bamboo Green" is Phthalocyanine Green YS (PG36), hence why they look very same-y, they're the same pigment molecule, with slight modifications. "Yellow Ochre No. 2" is Hydrated Ferric Oxide (PY43), as it normally is. "Green Gold" - now this one is weird, they've used Nickel Azo Yellow (PY150), which is one of those grey-ish lemons - it's also a bit prone to fading but not much. Green Gold proper is Irgazin Yellow (PY129), which doesn't fade. "Red Brown" is Benzimidazolone Brown (PBr25) - this is quite nice as it's a synthetic dye brown - you should get good luminosity through it. "Vandyke Brown" is Brown Iron Oxide (PBr7) - this is usually used in Burnt Sienna, true Van Dyke Brown (NBr8) is Lignite, but Manganese Brown (PBr8) is often used instead. "Chinese White" is Titanium White (PW6) - Chinese White is usually either Zinc White (PW4) alone or mixed with Titanium White - the latter is the cheaper option, hence why I guess they have used it? Why not just call it Titanium White? Unless they made it so dilute that it is translucent and looks like Chinese White? "Ivory Black" is made from Lamp Black (PBk7) - this is not usual. PBk9 (Bone Black) is usually used for Ivory Blacks - note they are obviously all carbon but the impurities are different which impacts tone, granulation etc etc.


  1. I find the number of fugitive colors in this set of great concern and wonder at it being praised and touted, even recommended for purchase, by artists who should be equally concerned. I know crafters tend to view art materials differently than professional artists do, yet there is a responsibility surely when making recommendations to beginning painters who don't have the knowledge base to understand what they are being told or sold on, when the person making the recommendations obviously knows better. I am glad you are telling the truth about these colors, but I don't know how wide your audience is.

    I know I am merely venting, but the matter is disappointing to me that beginners are being encouraged to spend hard earned money on materials that aren't worth it.

    1. Thanks Grainne (a favourite name of mine!) - I'm trying to spread word. Crafters tend not to care about fastness as their works are ephemeral. Most artists will go by the lightfast rating on the tube - which is often on these colours reasonably ok but the dyes themselves are fugitive, I don't know how well the paints themselves last but Marty Owens or Jane Blundell will have tested it.

  2. I'm so happy you wrote this post ! When I first heard of Mijello watercolors, the art supply hoarder in me was like "WANT THESE", and then I checked the pigment list. I don't like the fact that they have, I think, only a quarter of their paints which are pure pigment (and that's including white ...). I don't like the fact that they name their watercolors very poorly, like you said, Cerulean blue being Phthlo blue, "Bamboo green" being just Phthalo green YS and not a fancy green. I think the thing that made me truly angry is when I saw that their "Burnt Sienna" is a mix of I think three different pigments, come on. I remember hearing someone on youtube saying "oh their burnt sienna doesn't look like an usual bunrt sienna", and I was like "yes it's because it isn't burnt sienna ...". Anyway, I'm really annoyed that they get such nice publicity, especially since they are not that cheap. So, thank you for this post and good luck :)!

  3. Technically, you should be then highlighting all watercolour companies because most, if not all use the above. I looked up the first four you say are not lightfast, and went to see if these were used by schminke (considered the best) and winsor and newton professional (considered reliable and decent)
    PR 254 used by schminke and Winsor and Newton
    PY3 used by schminke
    PY154 - winsor and newton and schminke
    PR112 - winsor and newton and schminke
    I am willing to bet if I go down the list and look up elsewhere at other manufacturers, these are also used. Not only that but these are listed as lightfast and very lightfast with both companies. So I think you should mention that other top rated manufacturers also use these "dyes" in their professional sets to make your findings unbias.

    1. It doesn't matter who uses them (and Schmincke being "the best" is purely subjective - not a universally held view), the ones outlined above as fugitive as listed as such in the Colour Index (the definitive list of dye properties used by all industries and worldwide) - that is the independently verified status of the dye. Paint companies don't always rate their paints the same lightfastness as the pigment in them because 1) they use their own testing conditions - not always the CI standard ones and 2) they aren't always entirely honest - see the longstanding issue many have with Aureolin (cobalt yellow) watercolours rated as lightfast but turn brown within a few months on display. Sites like Handprint test paints to verify if manufacturers' ratings are actually correct as many are not and pretty much all manufacturers have a few paints in their line that fade. I've used W&N for decades and their Rose Madder (like all genuine ones) fades, as do Opera Rose, Aureolin, even Prussian Blue (but that comes back in the dark), many dye based yellows - they declare it on the tubes and that's fine.

      Some companies may add UV protectants to their binders (as in acrylics) that stretch out lightfastness but that isn't possible in watercolours that use gum Arabic without them ending up cloudy. I do state quite clearly above that I'm talking about fugitive *pigments*, not paints. Once in a binder, they may not be as fugitive, but it depends on the binder.

      My major gripe with Mission Gold is passing off for example Phthalo Green as "Viridian" (a mineral pigment significantly more expensive) and not clearly labelling it as a hue (which it isn't as it doesn't even look like Viridian). It should really just be labelled Phthalo Green but it isn't - it's passed off as something else and when sold at $20+ per tube at list price for a dye worth $2-5 a tube max, that is in my view wrong. This is sold in a "pure pigments" set which most people would assume didn't include hues with a name like that. I'm far from the only one who feels they're misleading and overpriced for what they are. Their own videos showing how easily they lift versus other brands use totally different amounts of brush pressure on the pans to force theirs to look better - you can see it very clearly.

  4. You are misisng my point. This article puts a warning about Mission gold due to the synthetic none lightfast dyes used. My point is even - what is comsidered - the top rated companies use these same dyes in their watercolours so why not mention it? On top of that each company sttes they are lightfast as does mission gold - so it isn't just mission gold fooling people, is it? That is my point. Even the most professional watercolours will use these/some of these/a mix of these pigments. So they should all be mentioned.

  5. I was so excited by the Mission Gold paints as they were so highly recommended and I bought the 24 set of pure pigment and then also got the 36 set! Then I went on to buy the large "bullet proof glass" mixing palette to set up the 24 "Pure Pigment" set to make the 50 color mixes. I painstakingly made all the mixes and beautiful color swatch sheets for both sides of the palette! When I went to write in all the pigment, transparency, lightfastness, etc I couldn't read the small writing on the tubes so I Google searched the info and saw your warning about these colors! Oh, how I wish I had seen this first!!! I would have stayed with my Daniel Smith, Schminke, Sennelier, M. Graham, Winsor Newton, Holbein (yes, I hoard them!)etc. and practice my color theory with them! I have Jane Blundell's book (fabulous!!!) and will refer to her and YOU for better information! Thanks, wish there were reviews with the pigment info on YouTube about these paints! I will use them in more casual fun art endeavors and not consider them archival! Thanks for sharing your knowledge! Lindsay refers to you often for the best technical watercolor information, and I see why!
    Paula in Florida

  6. Oh my! I literally was seconds away from buying the Mission Gold Pure Pigments set and came across this webpage. I'm a total beginner here. So, am I correct in understanding that even the Pure Pigments set cannot be counted on to be lightfast?

  7. You know what? I'ma beginner in watercolour, though have been lucky enough to work for two UK magazines in scrapbooking and rubber stamping in the past. Ive recently recognised that my artistic abilities may well stretch beyond creating 'art' using other person's products. I spent days and DAYS researching watercolours of a high grade, but within my financial reach. I settled on the 36 tube set of Mission Gold. I've previously, in my mixed media, used my 48 half pan Cotman set. These paints far exceed what I have used in the past. At nearly 50 UK pounds, they aren't cheap, but I haven't been disappointed. I really don't care if what I'm painting lasts for 100 years. I suggest, that, if you are a professional watercolour artist, then you perhaps shouldn't even be looking at cheaper options for your probably already quite expensive pieces of art. So what is your problem? If you're a professional, then I suggest that you continue to use the brand of watercolours that you know will give your buyers pleasure for years to come. You can only possibly be interested (and angered) by such brands as Mission Gold if you're hoping to cut your costs? And why would you want to do that? Please, i any future posts that you feel you should make, make it clear that, these paints are BEAUTIFUL for those that aren't concerned about 'fugitiveness' or 'lightfastidness' or any other 'ness' that watercolour snobs feel should be denounced. Done.

    1. Fantastic answer! I love it. I have just been bought the Mission Gold Gold Class set of 9 which I had on my Amazon Wish list for a gift from a dear friend. These cost £35. I am not a painter but a colourist who has deviated to other things to try. An online colourist who also tries all sorts of things told me about these (she has the silver). I already had 2 small travel kits, Koi and Daler-Rowney Aquarelle. I thought these were okay until I tried these Mission Gold that knocks their 'cotton socks off'. Whether you call it pigment, dye or whatever, the intensity and usage of Mission Gold has shown me that water colours can be world's apart in brands (just like colouring pencils I guess :-)). I was so disappointed when I started to read this MG 'bashing'. Thank you Kim for restoring my pleasure and faith in these lovely paints. I have yet to try a couple of other brands, but until I make any firm decision, I shall carry on enjoying my wonderful gift.

    2. Of course they seem better than the other sets you tried - they are both low quality student-grade brands, so are full of fillers (chalky stuff, keeps the costs down) but Mission Gold aren’t. Mission Gold are pretty low quality as professional paints go, very overpriced ($19 for a single tube of the cheaper pigments) and use weird pigments versus the industry norms for various colour names. The amount of surfactant (detergent) in them in very very high too so they cannot be easily controlled. It is a shame so many cardmakers etc (who don’t use them per traditional watercolourists) rate them so highly as it gives a false impression of their quality for true Watercolour painting.

    3. Although just your opinion, how do you think these compare to White Knight, Holbein and W & N Professional?

    4. White Nights (I often say Knights by mistake but it's Nights) have a nice range of paints that are _extremely_ economical. You get Schminke's easy of life-off and gentle but easy flow and vivid and interesting range of pigments but for 10% of the price. Yes, there are some low lightfastness colours in the range but clearly identified and they're also not the mainstream colours in the line - the mainstream ones are all fantastic in quality in that regard. I now recommend White Nights to beginners instead of Cotman as would you believe they're cheaper? You get full pans of professional paint for much less than a student half-pan/tube.

      Holbein I think are pretty bad - not many single pigment colours and they're an Eastern watercolour at heart - they're sticky and actually look best on rice paper (etc) - I've done a video on them recently - I wasn't overly impressed with them.

      W&N pro are fantastic in quality - expensive for the tube size but a good sensible range of 96 colours so they'll fit into two 48-pan palettes and the range isn't silly like Daniel Smith where there are 10+ near-identical red-ish earth tones etc etc. The price is the main letdown on W&N pro.

      I would put the main brands I use plus Mission Gold in this order - top to bottom:

      Daniel Smith
      W&N Pro
      White Nights
      Daler and Rowney Professional
      Qor [the inability to control it properly - way too much dispersant - makes me rate it lower than a lot of folk would - if that issue was fixed, it would be above Jackson's on this list]
      Old Holland
      Mission Gold
      Jane Davenport Petit Palette
      Prima Watercolor Confections

    5. Interesting. I had wondered about the Holbein as I absolutely adore their colouring pencils. I gave in to a 12 half pan travel set yesterday at Ken Bromley's, as they have a table to try out supplies. Straight away I loved them and was quite surprised. The name didn't grab me, but I had seen it flitting around forums so I was intrigued. What I actually went for was at the mini sample pack of water colour papers, and the Daniel Smith 238 dots, which I am currently having great fun testing out. I do agree with you that some of the colours are near-identical (I am about halfway through testing them at the moment). But when you spot a colour you like and that is different - wow! I may be rubbish at watercolour at the moment, but even if it is just making abstract colour for fun and relaxation, that will do me - I still like quality.

  8. I have bought the 34 color set ($99) plus permanent magenta, ultramarine light, cobalt blue no2, yellow ochre no2, permanent alizarin crimson, cobalt turquoise and ultramarine violet in November 2016. did a direct sunlight test and the bright opera faded within a week. 3 other colors faded/change color... indigo, olive green, prussian blue... opera fade in all brands and most prussian blues as well..

    in general the paints behave very well when you get used to them and after 6 months there had been very little or rather no noticeable color changes or fading. they are also brighter than ANY other watercolor on the market today...

    although i would not buy it again as i like to try different paints i do not think the paints are as bad as many say. they can however be made much cheaper in open stock. there's a huge difference between $2.91 per tube in the 34 color set and the $10.99 i paid for most of the open stock i bought.

    Jane Blundell thats considered an expert in watercolor paints enjoyed them and recommended it to her mother so they cannot be that bad then....

    i think that you should try them first before dismissing them outright... they could however bring there names up to date...

    and i don't want to criticize you but quinacridones are considered some of the most lightfast pigments (8/8/8 or 1) especially red pigments around... as well as the pyrrole orange and red... i prefer them above the cadmiums...

    i may not be the best artist around but i have been painting since 1985 with watercolor and oil paint and none of my paintings ever faded badly and i have used more or less all the well known brands and quite a few lesser known ones as well. my current palette consist of Winsor and Newton Artist, White Nights, Mijello Gold, Turner, Schmincke , Sennelier and even a few Jacksons Artist Watercolors from Jackson's Art in the UK.

    I believe to try first and then comment on the pros and cons of the product!

    1. Actually I have tried them and fully stand by my comments. Some of the colours are pretty - some of them are a bit weird - like the Van Dyke Brown which has green undertones - it should be a dark red-brown. They use low-quality cheap pigments but label them misleadingly (e.g. labelling Phthalo Green as "Viridian" is nigh on fraud) and charge very high prices for what they are - that's my main gripe with them. The paints have insane amounts of flow and are uncontrollable - they move way too far and are not easy to keep under control - much like Qor watercolours are - this isn't usual as most manufacturers ensure they use the right amount of dispersing agent for each pigment - Mijello don't, clearly, and neither do Golden for Qor.

      The biggest gripe I have with them is the price and the nature of the pigments they pass off as something better - over $10 for a tube of Phthalo Green (one of the cheapest pigments) and marketing them as being somehow superior to everything else on the market irks me a lot. They were clever - they issued them gratis to _crafters_ first - not fine art people - and got them to review them (very positively, as for their needs they're probably ok) - then once the hype had built up, they were retailing them as an aspirational luxury product. Their marketing is amazing and they've achieved a lot through it but the products are really nothing special - they're a bog standard watercolour and in terms of quality, I would place them somewhere around Holbein or SAA own-brand or White Nights maybe - keep in mind that the very, very top brands like Schmincke charge similar prices and have paints of far, far superior quality. I've got the Pure Pigments and the Colours Found In Nature sets and both are very similar - over-flowy and some strange tones on some of them. I've found if you dry them down, the flow is a BIT better but the whole "they uniquely rewet almost like magic, like nothing else" marketing is laughable - it's exactly the same as Holbein, White Nights, Wallace Seymour Artists line etc etc. I'm far from the only person who isn't impressed with them - there are stacks of videos on youtube pointing out that their promo videos are deliberately misleading (they compare rewetting but it's clear they're not doing it the same way with their paints versus the comparison brand) but what does surprise me is how many people have sent me literally abusive emails demanding I stop criticising them because they're the best paint on Earth - I love Schmincke and Winsor and Newton but couldn't give two hoots what someone else thinks about them.

      The pigment lightfastness ratings I gave are the official lightfastness ratings listed in the Colour Index - not the ones manufacturers give but the specific ones for the pigments themselves. MOST Quinacridones are relatively high lightfastness but most of them turn blue-ish over long periods of time in bright light. As I said, pigment lightfastness can be higher or lower depending on the matrix it is in - acrylics tend to have better lightfastness than watercolours for the same pigment as the acrylic polymer absorbs some of the light.

      It is worth noting that Prussian Blue should _not_ fade - it may yellow or brown in very bright light but it will 100% fully restore when placed in the dark within a few hours - if one has faded fully, something is up.

      Just because someone enjoys using them doesn't mean they're the quality they are portrayed as - I love using Jane Davenport watercolours but they're a low-end craft line for mass market - I still love using them, however, and I would not criticise them heavily as they're marketed as exactly what they are - they don't charge $120 per set, which is the equivalent price Mijello would be charging. That kind of pricing is just bonkers and doesn't reflect product quality - even Schmincke aren't that expensive.

    2. Have done some painting with my mission gold. Has anyone else found that glazing must be done carefully, quickly and with the softest squirrel brush?

  9. Thanks for taking the time to provide this information.
    I will now not be buying this palette even though the price point for the 36 7ml tube set is currently coming down on Amazon.
    I already made the mistake of buying gansai tambi paints which I rue... very sticky paints but I have noted your comments on using them on rice paper which I might try, so thanks for that too!

  10. Thanks for your time and consideration for others in providing this information.
    I will now not be buying this palette even though the price of the 36 7 ml set is currently coming down in price point on Amazon. Thanks as well for your suggestion of the use of rice paper with the gansai tambi paints which I rue buying... having not found your website at that stage and having succumbed to the craft community hype.

  11. I value the information you gave here. Glad I found it befor starting to buy the brand. Straightforward information is difficult for some to swallow especially after investing in the brand. I would be most interested in hearing your assessment of M.Graham brand of watercolor paint. Is there a possibility?


Tell me what you think!